B2B cold email software in Michigan
Verified federal data on the Michigan business market, plus outreach guides for its largest cities and service industries. Acqro researches every company on your list and writes each email from what it finds.
Onboarding in batches. No credit card to join.
How many businesses are in Michigan?
Michigan had 229,564 business establishments in 2023, ranking 11th among the 50 states and DC, with 65,140 of them employing 10 to 249 people. Source: U.S. Census Bureau County Business Patterns. Acqro is AI cold email software that researches each of those companies before writing to them.
The Michigan B2B market in numbers
- Business establishments
- 229,564+0.7% vs 2022Census CBP 2023
- Firms with 10–249 employees
- 65,140Census CBP 2023
- Paid employees
- 4,041,074Census CBP 2023
- Average annual pay
- $61,194Census CBP 2023
- Professional services firms
- 22,561Census CBP 2023, NAICS 54
- Share of US establishments
- 2.7%Census CBP 2023
70.8% of establishments in Michigan have fewer than 10 employees, below the 73.0% share for the United States. The 65,140 establishments with 10 to 249 employees are where most B2B lists should start: large enough to have a budget and a defined buyer, small enough that an owner or department head still makes the call and reads their own email.
By employment, the largest sectors are health care and social assistance (16.0% of jobs) and manufacturing (15.0% of jobs). Relative to the national mix, manufacturing (15.0% locally against 8.8% nationally) stand out, which makes them natural first segments for outbound.
The number of establishments changed by +0.7% between 2022 and 2023, in line with the +0.8% change for the United States. New and growing businesses are the accounts most likely to be choosing vendors for the first time, so pair that list with research on hiring, new locations and leadership changes before writing a single email.
Largest industries in Michigan
Sectors ranked by paid employment, compared with the national mix.
| Sector | Establishments | Employees | Avg. annual pay | Share of jobs | US share |
|---|---|---|---|---|---|
| Health care and social assistance | 28,979 | 645,129 | $58,200 | 16.0% | 15.8% |
| Manufacturing | 12,192 | 604,978 | $68,993 | 15.0% | 8.8% |
| Retail trade | 32,868 | 464,027 | $35,956 | 11.5% | 11.5% |
| Accommodation and food services | 21,720 | 394,668 | $23,539 | 9.8% | 10.4% |
| Administrative, support and waste management services | 13,736 | 361,181 | $44,421 | 8.9% | 9.6% |
| Professional, scientific and technical services | 22,561 | 322,128 | $98,133 | 8.0% | 7.4% |
| Wholesale trade | 10,034 | 184,396 | $84,135 | 4.6% | 4.5% |
| Construction | 21,298 | 181,952 | $80,972 | 4.5% | 5.5% |
| Finance and insurance | 12,501 | 172,517 | $94,701 | 4.3% | 5.0% |
| Other services | 23,311 | 163,706 | $40,163 | 4.1% | 4.0% |
Where Michigan businesses are concentrated
Counties ranked by number of business establishments.
| County | Establishments | Share of state | Employees |
|---|---|---|---|
| Oakland County | 39,792 | 17.3% | 733,671 |
| Wayne County | 33,699 | 14.7% | 665,558 |
| Macomb County | 19,593 | 8.5% | 328,741 |
| Kent County | 17,799 | 7.8% | 384,635 |
| Washtenaw County | 8,322 | 3.6% | 158,858 |
| Genesee County | 7,733 | 3.4% | 121,033 |
| Ottawa County | 6,865 | 3.0% | 117,661 |
| Ingham County | 6,160 | 2.7% | 111,995 |
| Kalamazoo County | 5,704 | 2.5% | 114,065 |
| Livingston County | 4,495 | 2.0% | 56,639 |
Cold email guides for Michigan cities
Each guide covers the county that contains the city.
| City | County | Establishments in county |
|---|---|---|
| Detroit | Wayne County | 33,699 |
| Grand Rapids | Kent County | 17,799 |
| Sterling Heights | Macomb County | 19,593 |
| Warren | Macomb County | 19,593 |
B2B service industries in Michigan
Establishment counts in Michigan for the service industries Acqro customers work in. Each links to an outreach guide.
| Industry | Census industry (NAICS) | Establishments |
|---|---|---|
| Law Firms | Offices of Lawyers | 3,750 |
| Commercial Insurance Brokers | Insurance Agencies and Brokerages | 3,680 |
| Staffing Agencies | Temporary Help Services | 2,780 |
| Commercial Real Estate Brokers | Offices of Real Estate Agents and Brokers | 2,548 |
| Management Consultants | Administrative Management and General Management Consulting Services | 1,750 |
| Commercial Cleaning Companies | Janitorial Services | 1,712 |
| Software Development Agencies | Custom Computer Programming Services | 1,374 |
| CPA and Accounting Firms | Offices of Certified Public Accountants | 1,349 |
| Healthtech Vendors | Computer Systems Design Services | 1,049 |
| SEO Agencies | Marketing Consulting Services | 972 |
| Financial Advisory Firms | Investment Advice | 572 |
| Logistics Providers | Freight Transportation Arrangement | 475 |
| Architecture Firms | Architectural Services | 436 |
| Cybersecurity Firms | Other Computer Related Services | 383 |
| Marketing Agencies | Advertising Agencies | 358 |
| SaaS Companies | Software Publishers | 353 |
| Corporate Caterers | Caterers | 346 |
| Commercial Waste Services | Solid Waste Collection | 296 |
| Office Design Firms | Interior Design Services | 282 |
| Managed Service Providers | Computer Facilities Management Services | 243 |
| Video Production Companies | Motion Picture and Video Production | 213 |
| HR Consultancies | Human Resources Consulting Services | 195 |
| Payroll Providers | Payroll Services | 183 |
| Corporate Training Providers | Professional and Management Development Training | 171 |
| Business Telecom and VoIP Providers | Telecommunications Resellers | 158 |
| PR Agencies | Public Relations Agencies | 129 |
| Executive Search Firms | Executive Search Services | 115 |
| Event Management Companies | Convention and Trade Show Organizers | 111 |
| Merchant Services Providers | Financial Transactions Processing, Reserve, and Clearinghouse Activities | 95 |
| Translation Services | Translation and Interpretation Services | 51 |
Cold email in Michigan, answered
How many businesses are in Michigan?
Michigan had 229,564 business establishments in 2023, employing 4,041,074 people. Source: U.S. Census Bureau, County Business Patterns 2023.
What are the largest industries in Michigan?
By paid employment in 2023: health care and social assistance (16.0% of jobs), manufacturing (15.0% of jobs) and retail trade (11.5% of jobs). Source: U.S. Census Bureau, County Business Patterns 2023.
Is cold email legal in the United States?
Yes. The federal CAN-SPAM Act permits commercial email to business contacts without prior consent, provided the message identifies the sender accurately, uses a truthful subject line, includes a valid physical postal address and a working opt-out, and honours opt-out requests promptly. CAN-SPAM applies in every state and preempts most state commercial email laws, except provisions aimed at falsity or deception. This is general information, not legal advice.
Explore related pages
Guides for Michigan
Other states
Sources and methodology
Every figure on this page comes from a federal statistical release and is shown with its source and reference year. Figures the agencies withhold or publish with high noise are left out rather than estimated. Page updated September 17, 2026.
- U.S. Census Bureau, County Business Patterns 2023 and 2022: establishments, paid employment for the pay period including March 12, annual payroll, and establishments by employment size. Industries use NAICS 2017 codes.
Reach the right Michigan accounts
Tell us where to reach you and we'll open the next seat.
Prefer a conversation? Get in touch.