Cold email software for video production agencies
Acqro gives corporate video production companies cold email that researches each prospect's company before writing. Below: verified federal data on the industry across all 50 states, the buyers it sells to, and a playbook for outreach that earns replies.
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How many video production agencies are in the United States?
The United States had 17,366 establishments in NAICS 512110, motion picture and video production, in 2023, employing 158,632 people. The largest markets by establishments were California, New York and Florida. Source: U.S. Census Bureau County Business Patterns.
Video production agencies in the US by the numbers
- US establishments
- 17,366−1.8% vs 2022Census CBP 2023, NAICS 512110
- Paid employees
- 158,632Census CBP 2023
- Average annual pay
- $86,308Census CBP 2023
- Firms under 10 employees
- 92.7%Census CBP 2023
- Largest state
- CaliforniaBy establishments, CBP 2023
Census does not publish a separate category for corporate video production companies; figures use NAICS 512110, Motion Picture and Video Production, the closest official industry. 92.7% of establishments have fewer than 10 employees, so most firms in the industry run outbound with a founder or a very small sales team. The 1,205 firms with 10 to 249 employees are the ones most likely to be building a repeatable outbound process.
The five largest states hold 64.9% of all establishments. Among states with at least 100 establishments, the fastest growth between 2022 and 2023 was in Utah (+9.7%), North Carolina (+9.5%) and Texas (+8.1%). Growing markets bring new competitors and new buyers at the same time, which rewards outreach that is specific rather than volume-driven.
Video production agencies by state
All states and DC ranked by number of establishments, with the change since 2022.
| Rank | State | Establishments | Employees | Change vs 2022 |
|---|---|---|---|---|
| 1 | California | 6,730 | 105,364 | −5.4% |
| 2 | New York | 2,141 | 14,045 | −4.7% |
| 3 | Florida | 1,031 | 3,526 | +2.2% |
| 4 | Texas | 801 | 3,006 | +8.1% |
| 5 | Georgia | 569 | 4,907 | −2.9% |
| 6 | Illinois | 461 | 2,443 | +0.4% |
| 7 | Colorado | 337 | 1,083 | +5.6% |
| 8 | North Carolina | 335 | 2,338 | +9.5% |
| 9 | New Jersey | 309 | 1,662 | +3.7% |
| 10 | Washington | 309 | 1,328 | +1.3% |
| 11 | Pennsylvania | 296 | 1,358 | +6.5% |
| 12 | Utah | 272 | 928 | +9.7% |
| 13 | Oregon | 243 | 1,640 | +0.4% |
| 14 | Massachusetts | 237 | 1,274 | +5.3% |
| 15 | Tennessee | 221 | 1,814 | +1.4% |
| 16 | Michigan | 213 | 629 | +5.4% |
| 17 | Virginia | 208 | 1,042 | +1.0% |
| 18 | Ohio | 205 | 968 | −5.1% |
| 19 | Arizona | 197 | 512 | +0.5% |
| 20 | Minnesota | 197 | 548 | +5.3% |
| 21 | Maryland | 191 | 625 | +6.7% |
| 22 | Nevada | 152 | 605 | −1.9% |
| 23 | Connecticut | 141 | 1,047 | −19.0% |
| 24 | Missouri | 137 | 740 | +4.6% |
| 25 | Indiana | 129 | — | +2.4% |
| 26 | Wisconsin | 120 | 476 | −5.5% |
| 27 | Louisiana | 88 | 269 | −8.3% |
| 28 | Oklahoma | 83 | 186 | +3.8% |
| 29 | District of Columbia | 79 | 580 | +2.6% |
| 30 | Kentucky | 78 | 293 | −6.0% |
| 31 | South Carolina | 78 | 254 | −3.7% |
| 32 | Alabama | 64 | 257 | +4.9% |
| 33 | New Mexico | 63 | — | −4.5% |
| 34 | Arkansas | 56 | 175 | +1.8% |
| 35 | Delaware | 55 | 230 | +25.0% |
| 36 | Montana | 54 | 195 | 0.0% |
| 37 | Hawaii | 53 | 134 | −8.6% |
| 38 | Iowa | 53 | 219 | −5.4% |
| 39 | Maine | 46 | 103 | −2.1% |
| 40 | Idaho | 41 | 86 | +7.9% |
| 41 | New Hampshire | 41 | 452 | +2.5% |
| 42 | Rhode Island | 41 | 130 | +10.8% |
| 43 | Kansas | 40 | 87 | −2.4% |
| 44 | Nebraska | 40 | 81 | +5.3% |
| 45 | Wyoming | 35 | 165 | +6.1% |
| 46 | Vermont | 23 | 69 | −20.7% |
| 47 | Alaska | 21 | 77 | +10.5% |
| 48 | North Dakota | 17 | 99 | −10.5% |
| 49 | South Dakota | 12 | 37 | −7.7% |
| 50 | West Virginia | 12 | 22 | +9.1% |
| 51 | Mississippi | 11 | 72 | −15.4% |
Who video production agencies sell to
Common buyer industries for corporate video production companies, with US establishment counts and how many have 10 to 249 employees.
| Buyer industry | Establishments | 10–249 employees | Employees |
|---|---|---|---|
| Software Publishers | 18,425 | 5,923 | 1,011,187 |
| General Medical and Surgical Hospitals | 5,777 | 1,597 | 5,815,843 |
| Manufacturing | 284,452 | 123,720 | 12,335,234 |
| Colleges, Universities, and Professional Schools | 3,989 | 1,504 | 1,862,528 |
How video production agencies should run cold email
Corporate video production companies sell brand films, product videos, training content and event video for businesses. These are the contacts, triggers and messages that make a first email relevant rather than generic.
Who to email
- Head of marketing or brand
- Content marketing manager
- Communications director
- L&D lead for training content
Signals worth researching
- Product launches or rebrands
- Recruitment campaigns or employer-brand work
- Events and conferences
- Websites with little or dated video
What to say
- Reference the launch, rebrand or campaign
- Suggest a specific video concept
- Share one relevant example rather than a full reel
What to avoid
- Large video attachments
- Generic showreel links as the whole message
Cold email for video production agencies, answered
How many video production agencies are there in the US?
There were 17,366 establishments in NAICS 512110 (Motion Picture and Video Production) in 2023, employing 158,632 people. Source: U.S. Census Bureau, County Business Patterns 2023.
Which states have the most video production agencies?
By establishments in 2023: California (6,730), New York (2,141), Florida (1,031), Texas (801) and Georgia (569). Source: U.S. Census Bureau, County Business Patterns 2023.
How can video production companies find corporate clients?
Target companies with upcoming launches, rebrands, recruitment drives or events. A short message suggesting a specific video idea for that moment is more compelling than a general showreel.
Who buys corporate video?
Marketing and brand leaders for external content, communications teams for internal content, and learning and development leads for training video.
Is cold email legal in the United States?
Yes. The federal CAN-SPAM Act permits commercial email to business contacts without prior consent, provided the message identifies the sender accurately, uses a truthful subject line, includes a valid physical postal address and a working opt-out, and honours opt-out requests promptly. CAN-SPAM applies in every state and preempts most state commercial email laws, except provisions aimed at falsity or deception. This is general information, not legal advice.
Explore related pages
Video Production Agencies by state
Other industries
Sources and methodology
Every figure on this page comes from a federal statistical release and is shown with its source and reference year. Figures the agencies withhold or publish with high noise are left out rather than estimated. Page updated September 17, 2026.
- U.S. Census Bureau, County Business Patterns 2023 and 2022: establishments, paid employment for the pay period including March 12, annual payroll, and establishments by employment size. Industries use NAICS 2017 codes.
- Industry definition: NAICS 512110, Motion Picture and Video Production, used as the closest official category for corporate video production companies.
Built for video production agencies who sell to a finite list
Acqro researches every account on your list and writes the first email from what it finds.
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