B2B cold email software in Minnesota
Verified federal data on the Minnesota business market, plus outreach guides for its largest cities and service industries. Acqro researches every company on your list and writes each email from what it finds.
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How many businesses are in Minnesota?
Minnesota had 154,455 business establishments in 2023, ranking 18th among the 50 states and DC, with 42,978 of them employing 10 to 249 people. Source: U.S. Census Bureau County Business Patterns. Acqro is AI cold email software that researches each of those companies before writing to them.
The Minnesota B2B market in numbers
- Business establishments
- 154,455+0.1% vs 2022Census CBP 2023
- Firms with 10–249 employees
- 42,978Census CBP 2023
- Paid employees
- 2,803,410Census CBP 2023
- Average annual pay
- $68,321Census CBP 2023
- Professional services firms
- 16,218Census CBP 2023, NAICS 54
- Share of US establishments
- 1.8%Census CBP 2023
71.3% of establishments in Minnesota have fewer than 10 employees, below the 73.0% share for the United States. The 42,978 establishments with 10 to 249 employees are where most B2B lists should start: large enough to have a budget and a defined buyer, small enough that an owner or department head still makes the call and reads their own email.
By employment, the largest sectors are health care and social assistance (17.2% of jobs) and manufacturing (11.6% of jobs). Relative to the national mix, management of companies and enterprises (5.4% locally against 2.8% nationally) and manufacturing (11.6% locally against 8.8% nationally) stand out, which makes them natural first segments for outbound.
The number of establishments changed by +0.1% between 2022 and 2023, slower than the +0.8% change for the United States. New and growing businesses are the accounts most likely to be choosing vendors for the first time, so pair that list with research on hiring, new locations and leadership changes before writing a single email.
Largest industries in Minnesota
Sectors ranked by paid employment, compared with the national mix.
| Sector | Establishments | Employees | Avg. annual pay | Share of jobs | US share |
|---|---|---|---|---|---|
| Health care and social assistance | 19,985 | 482,616 | $58,805 | 17.2% | 15.8% |
| Manufacturing | 6,718 | 325,317 | $73,506 | 11.6% | 8.8% |
| Retail trade | 17,727 | 306,468 | $34,958 | 10.9% | 11.5% |
| Accommodation and food services | 12,374 | 237,574 | $24,978 | 8.5% | 10.4% |
| Professional, scientific and technical services | 16,218 | 195,107 | $98,953 | 7.0% | 7.4% |
| Administrative, support and waste management services | 7,939 | 178,023 | $54,105 | 6.4% | 9.6% |
| Finance and insurance | 9,687 | 169,792 | $120,512 | 6.1% | 5.0% |
| Management of companies and enterprises | 1,128 | 151,489 | $113,078 | 5.4% | 2.8% |
| Construction | 17,568 | 144,692 | $91,833 | 5.2% | 5.5% |
| Wholesale trade | 7,025 | 141,431 | $102,494 | 5.0% | 4.5% |
Where Minnesota businesses are concentrated
Counties ranked by number of business establishments.
| County | Establishments | Share of state | Employees |
|---|---|---|---|
| Hennepin County | 40,486 | 26.2% | 939,201 |
| Ramsey County | 13,677 | 8.9% | 294,664 |
| Dakota County | 10,964 | 7.1% | 185,426 |
| Anoka County | 8,438 | 5.5% | 123,486 |
| Washington County | 6,542 | 4.2% | 95,631 |
| St. Louis County | 5,360 | 3.5% | 84,223 |
| Stearns County | 4,474 | 2.9% | 84,123 |
| Olmsted County | 3,754 | 2.4% | 107,285 |
| Wright County | 3,680 | 2.4% | 42,944 |
| Scott County | 3,655 | 2.4% | 60,419 |
Cold email guides for Minnesota cities
Each guide covers the county that contains the city.
| City | County | Establishments in county |
|---|---|---|
| Duluth | St. Louis County | 5,360 |
| Minneapolis | Hennepin County | 40,486 |
| Rochester | Olmsted County | 3,754 |
| St. Paul | Ramsey County | 13,677 |
B2B service industries in Minnesota
Establishment counts in Minnesota for the service industries Acqro customers work in. Each links to an outreach guide.
| Industry | Census industry (NAICS) | Establishments |
|---|---|---|
| Commercial Real Estate Brokers | Offices of Real Estate Agents and Brokers | 3,247 |
| Commercial Insurance Brokers | Insurance Agencies and Brokerages | 3,131 |
| Law Firms | Offices of Lawyers | 2,052 |
| Management Consultants | Administrative Management and General Management Consulting Services | 1,526 |
| Commercial Cleaning Companies | Janitorial Services | 1,391 |
| Software Development Agencies | Custom Computer Programming Services | 1,343 |
| Healthtech Vendors | Computer Systems Design Services | 915 |
| SEO Agencies | Marketing Consulting Services | 897 |
| CPA and Accounting Firms | Offices of Certified Public Accountants | 843 |
| Staffing Agencies | Temporary Help Services | 658 |
| Financial Advisory Firms | Investment Advice | 583 |
| Cybersecurity Firms | Other Computer Related Services | 385 |
| Marketing Agencies | Advertising Agencies | 325 |
| Architecture Firms | Architectural Services | 324 |
| Logistics Providers | Freight Transportation Arrangement | 301 |
| SaaS Companies | Software Publishers | 291 |
| Commercial Waste Services | Solid Waste Collection | 279 |
| Office Design Firms | Interior Design Services | 246 |
| HR Consultancies | Human Resources Consulting Services | 208 |
| Corporate Caterers | Caterers | 200 |
| Video Production Companies | Motion Picture and Video Production | 197 |
| Corporate Training Providers | Professional and Management Development Training | 145 |
| Managed Service Providers | Computer Facilities Management Services | 124 |
| Executive Search Firms | Executive Search Services | 124 |
| Event Management Companies | Convention and Trade Show Organizers | 123 |
| PR Agencies | Public Relations Agencies | 123 |
| Merchant Services Providers | Financial Transactions Processing, Reserve, and Clearinghouse Activities | 81 |
| Payroll Providers | Payroll Services | 71 |
| Translation Services | Translation and Interpretation Services | 66 |
| Business Telecom and VoIP Providers | Telecommunications Resellers | 54 |
Cold email in Minnesota, answered
How many businesses are in Minnesota?
Minnesota had 154,455 business establishments in 2023, employing 2,803,410 people. Source: U.S. Census Bureau, County Business Patterns 2023.
What are the largest industries in Minnesota?
By paid employment in 2023: health care and social assistance (17.2% of jobs), manufacturing (11.6% of jobs) and retail trade (10.9% of jobs). Source: U.S. Census Bureau, County Business Patterns 2023.
Is cold email legal in the United States?
Yes. The federal CAN-SPAM Act permits commercial email to business contacts without prior consent, provided the message identifies the sender accurately, uses a truthful subject line, includes a valid physical postal address and a working opt-out, and honours opt-out requests promptly. CAN-SPAM applies in every state and preempts most state commercial email laws, except provisions aimed at falsity or deception. This is general information, not legal advice.
Explore related pages
Guides for Minnesota
Other states
Sources and methodology
Every figure on this page comes from a federal statistical release and is shown with its source and reference year. Figures the agencies withhold or publish with high noise are left out rather than estimated. Page updated September 17, 2026.
- U.S. Census Bureau, County Business Patterns 2023 and 2022: establishments, paid employment for the pay period including March 12, annual payroll, and establishments by employment size. Industries use NAICS 2017 codes.
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