B2B cold email software in Utah
Verified federal data on the Utah business market, plus outreach guides for its largest cities and service industries. Acqro researches every company on your list and writes each email from what it finds.
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How many businesses are in Utah?
Utah had 95,494 business establishments in 2023, ranking 28th among the 50 states and DC, with 24,078 of them employing 10 to 249 people. Source: U.S. Census Bureau County Business Patterns. Acqro is AI cold email software that researches each of those companies before writing to them.
The Utah B2B market in numbers
- Business establishments
- 95,494+1.9% vs 2022Census CBP 2023
- Firms with 10–249 employees
- 24,078Census CBP 2023
- Paid employees
- 1,579,974Census CBP 2023
- Average annual pay
- $61,016Census CBP 2023
- Professional services firms
- 13,540Census CBP 2023, NAICS 54
- Share of US establishments
- 1.1%Census CBP 2023
74.0% of establishments in Utah have fewer than 10 employees, in line with the 73.0% share for the United States. The 24,078 establishments with 10 to 249 employees are where most B2B lists should start: large enough to have a budget and a defined buyer, small enough that an owner or department head still makes the call and reads their own email.
By employment, the largest sectors are administrative, support and waste management services (12.4% of jobs) and retail trade (11.3% of jobs). Relative to the national mix, educational services (4.0% locally against 2.8% nationally) and information (3.8% locally against 2.7% nationally) stand out, which makes them natural first segments for outbound.
The number of establishments changed by +1.9% between 2022 and 2023, faster than the +0.8% change for the United States. New and growing businesses are the accounts most likely to be choosing vendors for the first time, so pair that list with research on hiring, new locations and leadership changes before writing a single email.
Largest industries in Utah
Sectors ranked by paid employment, compared with the national mix.
| Sector | Establishments | Employees | Avg. annual pay | Share of jobs | US share |
|---|---|---|---|---|---|
| Administrative, support and waste management services | 5,527 | 195,297 | $51,737 | 12.4% | 9.6% |
| Retail trade | 10,270 | 178,708 | $38,482 | 11.3% | 11.5% |
| Health care and social assistance | 10,381 | 176,253 | $56,269 | 11.2% | 15.8% |
| Manufacturing | 3,665 | 145,645 | $70,182 | 9.2% | 8.8% |
| Accommodation and food services | 7,003 | 143,157 | $22,841 | 9.1% | 10.4% |
| Construction | 13,022 | 117,792 | $67,640 | 7.5% | 5.5% |
| Professional, scientific and technical services | 13,540 | 113,902 | $80,897 | 7.2% | 7.4% |
| Finance and insurance | 5,717 | 85,525 | $95,584 | 5.4% | 5.0% |
| Transportation and warehousing | 2,904 | 78,196 | $75,367 | 4.9% | 4.7% |
| Wholesale trade | 3,645 | 63,715 | $77,991 | 4.0% | 4.5% |
Where Utah businesses are concentrated
Counties ranked by number of business establishments.
| County | Establishments | Share of state | Employees |
|---|---|---|---|
| Salt Lake County | 35,732 | 37.4% | 693,721 |
| Utah County | 17,568 | 18.4% | 274,566 |
| Davis County | 8,636 | 9.0% | 103,131 |
| Washington County | 7,191 | 7.5% | 69,411 |
| Weber County | 6,389 | 6.7% | 96,241 |
| Cache County | 4,140 | 4.3% | 56,328 |
| Summit County | 2,810 | 2.9% | 33,144 |
| Iron County | 1,935 | 2.0% | 18,547 |
| Wasatch County | 1,345 | 1.4% | 10,384 |
| Box Elder County | 1,332 | 1.4% | 20,234 |
Cold email guides for Utah cities
Each guide covers the county that contains the city.
| City | County | Establishments in county |
|---|---|---|
| Provo | Utah County | 17,568 |
| Salt Lake City | Salt Lake County | 35,732 |
| West Jordan | Salt Lake County | 35,732 |
| West Valley City | Salt Lake County | 35,732 |
B2B service industries in Utah
Establishment counts in Utah for the service industries Acqro customers work in. Each links to an outreach guide.
| Industry | Census industry (NAICS) | Establishments |
|---|---|---|
| Commercial Real Estate Brokers | Offices of Real Estate Agents and Brokers | 3,171 |
| Management Consultants | Administrative Management and General Management Consulting Services | 2,118 |
| Commercial Insurance Brokers | Insurance Agencies and Brokerages | 1,659 |
| Law Firms | Offices of Lawyers | 1,448 |
| SEO Agencies | Marketing Consulting Services | 1,115 |
| Commercial Cleaning Companies | Janitorial Services | 1,032 |
| Software Development Agencies | Custom Computer Programming Services | 942 |
| CPA and Accounting Firms | Offices of Certified Public Accountants | 640 |
| Healthtech Vendors | Computer Systems Design Services | 459 |
| SaaS Companies | Software Publishers | 418 |
| Financial Advisory Firms | Investment Advice | 347 |
| Staffing Agencies | Temporary Help Services | 319 |
| Video Production Companies | Motion Picture and Video Production | 272 |
| Architecture Firms | Architectural Services | 259 |
| Office Design Firms | Interior Design Services | 247 |
| Marketing Agencies | Advertising Agencies | 231 |
| Logistics Providers | Freight Transportation Arrangement | 196 |
| Cybersecurity Firms | Other Computer Related Services | 161 |
| Corporate Training Providers | Professional and Management Development Training | 143 |
| HR Consultancies | Human Resources Consulting Services | 126 |
| Payroll Providers | Payroll Services | 119 |
| Corporate Caterers | Caterers | 118 |
| Commercial Waste Services | Solid Waste Collection | 106 |
| Merchant Services Providers | Financial Transactions Processing, Reserve, and Clearinghouse Activities | 86 |
| PR Agencies | Public Relations Agencies | 71 |
| Event Management Companies | Convention and Trade Show Organizers | 70 |
| Translation Services | Translation and Interpretation Services | 57 |
| Managed Service Providers | Computer Facilities Management Services | 52 |
| Executive Search Firms | Executive Search Services | 39 |
| Business Telecom and VoIP Providers | Telecommunications Resellers | 28 |
Cold email in Utah, answered
How many businesses are in Utah?
Utah had 95,494 business establishments in 2023, employing 1,579,974 people. Source: U.S. Census Bureau, County Business Patterns 2023.
What are the largest industries in Utah?
By paid employment in 2023: administrative, support and waste management services (12.4% of jobs), retail trade (11.3% of jobs) and health care and social assistance (11.2% of jobs). Source: U.S. Census Bureau, County Business Patterns 2023.
Is cold email legal in the United States?
Yes. The federal CAN-SPAM Act permits commercial email to business contacts without prior consent, provided the message identifies the sender accurately, uses a truthful subject line, includes a valid physical postal address and a working opt-out, and honours opt-out requests promptly. CAN-SPAM applies in every state and preempts most state commercial email laws, except provisions aimed at falsity or deception. This is general information, not legal advice.
Explore related pages
Guides for Utah
Other states
Sources and methodology
Every figure on this page comes from a federal statistical release and is shown with its source and reference year. Figures the agencies withhold or publish with high noise are left out rather than estimated. Page updated September 17, 2026.
- U.S. Census Bureau, County Business Patterns 2023 and 2022: establishments, paid employment for the pay period including March 12, annual payroll, and establishments by employment size. Industries use NAICS 2017 codes.
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