B2B cold email software in Nebraska
Verified federal data on the Nebraska business market, plus outreach guides for its largest cities and service industries. Acqro researches every company on your list and writes each email from what it finds.
Onboarding in batches. No credit card to join.
How many businesses are in Nebraska?
Nebraska had 56,503 business establishments in 2023, ranking 37th among the 50 states and DC, with 15,080 of them employing 10 to 249 people. Source: U.S. Census Bureau County Business Patterns. Acqro is AI cold email software that researches each of those companies before writing to them.
The Nebraska B2B market in numbers
- Business establishments
- 56,503+0.3% vs 2022Census CBP 2023
- Firms with 10–249 employees
- 15,080Census CBP 2023
- Paid employees
- 923,066Census CBP 2023
- Average annual pay
- $57,518Census CBP 2023
- Professional services firms
- 4,765Census CBP 2023, NAICS 54
- Share of US establishments
- 0.7%Census CBP 2023
72.6% of establishments in Nebraska have fewer than 10 employees, in line with the 73.0% share for the United States. The 15,080 establishments with 10 to 249 employees are where most B2B lists should start: large enough to have a budget and a defined buyer, small enough that an owner or department head still makes the call and reads their own email.
By employment, the largest sectors are health care and social assistance (15.5% of jobs) and retail trade (11.9% of jobs). Relative to the national mix, finance and insurance (7.7% locally against 5.0% nationally) and manufacturing (11.3% locally against 8.8% nationally) stand out, which makes them natural first segments for outbound.
The number of establishments changed by +0.3% between 2022 and 2023, slower than the +0.8% change for the United States. New and growing businesses are the accounts most likely to be choosing vendors for the first time, so pair that list with research on hiring, new locations and leadership changes before writing a single email.
Largest industries in Nebraska
Sectors ranked by paid employment, compared with the national mix.
| Sector | Establishments | Employees | Avg. annual pay | Share of jobs | US share |
|---|---|---|---|---|---|
| Health care and social assistance | 6,363 | 143,276 | $60,969 | 15.5% | 15.8% |
| Retail trade | 6,925 | 110,079 | $33,863 | 11.9% | 11.5% |
| Manufacturing | 1,761 | 104,418 | $63,620 | 11.3% | 8.8% |
| Administrative, support and waste management services | 2,904 | 92,709 | $59,631 | 10.0% | 9.6% |
| Accommodation and food services | 4,882 | 80,966 | $20,967 | 8.8% | 10.4% |
| Finance and insurance | 4,249 | 70,923 | $88,599 | 7.7% | 5.0% |
| Construction | 6,931 | 57,175 | $67,640 | 6.2% | 5.5% |
| Professional, scientific and technical services | 4,765 | 46,177 | $75,462 | 5.0% | 7.4% |
| Wholesale trade | 3,062 | 41,355 | $75,149 | 4.5% | 4.5% |
| Other services | 5,968 | 37,488 | $37,739 | 4.1% | 4.0% |
Where Nebraska businesses are concentrated
Counties ranked by number of business establishments.
| County | Establishments | Share of state | Employees |
|---|---|---|---|
| Douglas County | 16,710 | 29.6% | 339,929 |
| Lancaster County | 8,999 | 15.9% | 157,274 |
| Sarpy County | 4,106 | 7.3% | 62,801 |
| Hall County | 1,857 | 3.3% | 35,526 |
| Buffalo County | 1,777 | 3.1% | 23,423 |
| Madison County | 1,232 | 2.2% | 19,641 |
| Platte County | 1,033 | 1.8% | 15,808 |
| Lincoln County | 1,018 | 1.8% | 11,421 |
| Scotts Bluff County | 1,017 | 1.8% | 12,822 |
| Dodge County | 992 | 1.8% | 15,291 |
Cold email guides for Nebraska cities
Each guide covers the county that contains the city.
| City | County | Establishments in county |
|---|---|---|
| Bellevue | Sarpy County | 4,106 |
| Grand Island | Hall County | 1,857 |
| Lincoln | Lancaster County | 8,999 |
| Omaha | Douglas County | 16,710 |
B2B service industries in Nebraska
Establishment counts in Nebraska for the service industries Acqro customers work in. Each links to an outreach guide.
| Industry | Census industry (NAICS) | Establishments |
|---|---|---|
| Commercial Insurance Brokers | Insurance Agencies and Brokerages | 1,545 |
| Commercial Real Estate Brokers | Offices of Real Estate Agents and Brokers | 1,131 |
| Law Firms | Offices of Lawyers | 817 |
| Commercial Cleaning Companies | Janitorial Services | 519 |
| Management Consultants | Administrative Management and General Management Consulting Services | 437 |
| Software Development Agencies | Custom Computer Programming Services | 345 |
| CPA and Accounting Firms | Offices of Certified Public Accountants | 339 |
| Healthtech Vendors | Computer Systems Design Services | 227 |
| Financial Advisory Firms | Investment Advice | 218 |
| Staffing Agencies | Temporary Help Services | 211 |
| SEO Agencies | Marketing Consulting Services | 199 |
| Commercial Waste Services | Solid Waste Collection | 123 |
| Architecture Firms | Architectural Services | 97 |
| Logistics Providers | Freight Transportation Arrangement | 94 |
| Marketing Agencies | Advertising Agencies | 89 |
| SaaS Companies | Software Publishers | 81 |
| Office Design Firms | Interior Design Services | 81 |
| Corporate Caterers | Caterers | 62 |
| Cybersecurity Firms | Other Computer Related Services | 51 |
| Merchant Services Providers | Financial Transactions Processing, Reserve, and Clearinghouse Activities | 50 |
| HR Consultancies | Human Resources Consulting Services | 40 |
| Video Production Companies | Motion Picture and Video Production | 40 |
| Executive Search Firms | Executive Search Services | 34 |
| Payroll Providers | Payroll Services | 31 |
| PR Agencies | Public Relations Agencies | 30 |
| Managed Service Providers | Computer Facilities Management Services | 26 |
| Corporate Training Providers | Professional and Management Development Training | 23 |
| Business Telecom and VoIP Providers | Telecommunications Resellers | 18 |
| Event Management Companies | Convention and Trade Show Organizers | 15 |
| Translation Services | Translation and Interpretation Services | 12 |
Cold email in Nebraska, answered
How many businesses are in Nebraska?
Nebraska had 56,503 business establishments in 2023, employing 923,066 people. Source: U.S. Census Bureau, County Business Patterns 2023.
What are the largest industries in Nebraska?
By paid employment in 2023: health care and social assistance (15.5% of jobs), retail trade (11.9% of jobs) and manufacturing (11.3% of jobs). Source: U.S. Census Bureau, County Business Patterns 2023.
Is cold email legal in the United States?
Yes. The federal CAN-SPAM Act permits commercial email to business contacts without prior consent, provided the message identifies the sender accurately, uses a truthful subject line, includes a valid physical postal address and a working opt-out, and honours opt-out requests promptly. CAN-SPAM applies in every state and preempts most state commercial email laws, except provisions aimed at falsity or deception. This is general information, not legal advice.
Explore related pages
Guides for Nebraska
Other states
Sources and methodology
Every figure on this page comes from a federal statistical release and is shown with its source and reference year. Figures the agencies withhold or publish with high noise are left out rather than estimated. Page updated September 17, 2026.
- U.S. Census Bureau, County Business Patterns 2023 and 2022: establishments, paid employment for the pay period including March 12, annual payroll, and establishments by employment size. Industries use NAICS 2017 codes.
Reach the right Nebraska accounts
Tell us where to reach you and we'll open the next seat.
Prefer a conversation? Get in touch.